Analytics

See what's working. Feed it back into the plan.

Output, status, engagement and themes — a simple loop from what your agency publishes to what next week's plan learns from it. Honestly labelled: we do not invent results.

Content Engine — Analytics · MK16 branch
47
Items last 30d
92%
Approval rate
4
Channels active
+18%
Engagement vs prev
Property16
Market12
Landlord8
Vendor7
Area4 · low
Suggested next week: reweight toward Area guides — pillar under-served this month.

The plan gets smarter every week.

Analytics feeds directly back into content planning — pillars that resonate get more slots, formats that don't engage get de-weighted, and the next week's plan is a better plan than this week's.

What goes in

  • Content status (draft/approved/distributed)
  • Channel-side engagement (where connected)
  • Approval and revision history
  • Theme and format metadata

What comes out

  • Output volume dashboard
  • Approval-rate view
  • Channel and format mix
  • Top-performing themes
  • Underused pillars flagged
  • Branch balance view
Workflow

How it runs

01
Collect
Content status + engagement where available
02
Normalise
Per-brand, per-channel, per-format
03
Surface
Top themes, underused pillars, imbalance
04
Feed back
Next week's plan uses the signal
Agency example

“Landlord content is under-served this month.”

The dashboard notices your landlord pillar is running below target. Next week's plan reweights automatically toward landlord questions — a signal-driven correction, not a manual audit.

Why it matters

See what's working. Feed it back into the plan.

Analytics that no one acts on is a report. Analytics wired back into the plan is a system that gets better on its own.

Availability

Available on

StarterStarter PlusGrowthPremiumPremium Plus

Real-channel engagement depends on the connections you enable. Sample data is clearly labelled.

See it run on your agency.

Create. Amplify. Repeat.