Your advice practice already generates the content.
Content Engine turns it into compliant marketing.
Case completions, rate and product changes, protection and remortgage reviews, the questions clients actually ask — your practice produces this every week. Content Engine turns it into a consistent stream of branded content for your review. Never advice. Every post a financial promotion your compliance function signs off.
The material exists. Turning it into compliant marketing every week doesn't happen.
Every advice practice already has more to say than it ever publishes: completions, rate and product changes, protection reviews, remortgage reminders, the client questions you answer daily. The gap isn't knowledge — it's consistently turning it into marketing that is on-brand, on-time, and safe to publish as a financial promotion.
The same real pipeline, applied to your practice
Not a simplified diagram — the actual Content Engine architecture, with your brand and your practice's activity as the input. See the full breakdown on How It Works.
One rate change becomes a week of client education
This is the core of what Content Engine does for an advice practice — one real event, turned into every format you'd otherwise write separately, each one drafted to stay the right side of a financial promotion.
Fixed-rate deals moving — what it means for people coming to the end of a term
Source material: the change, who it affects, what to prepare — never a specific rate or lender Illustrative example
Explainer Post
What the change means, in plain English — never a rate, a lender or a recommendation.
Social Post
On-brand copy in your firm's voice, drafted as a compliant promotion.
Carousel
A product or process broken down slide by slide for clients.
Short Video
Vertical short-form video, generated and QA-checked.
Presenter/Avatar Video
Adviser-fronted video — where supported by your plan (see Avatar Video below).
Reminder
The same event reframed as a remortgage or protection-review reminder.
Client FAQ
The questions this raises, answered — education, never advice.
Campaign Content
The same source material prepared for your marketing workflows.
Every case and product becomes reusable client education
A completion isn't a single post — it's proof you deliver, a chance to explain a process, and a source for weeks of content. Content Engine plans and generates from the same material instead of you re-writing it each time, and keeps client-identifying detail out.
Case Spotlight
The type of case and the outcome, framed as education — never client-identifying detail, never a guaranteed result.
Product & Process Explainers
How a product, criterion or step works, so a client understands it before they enquire.
Protection Education
Why cover matters and how it works — general information, never a recommendation or a payout promise.
Sector & Client-Type Support
Self-employed, first-time buyers, product transfers — content for the clients you actually serve.
Stay visible before the client is ready to enquire
Process explainers, product education, rate-change commentary, protection and remortgage reminders and client FAQs — content that keeps your practice front of mind long before an enquiry comes in, and never crosses into advice.
Process Explainers
How something works and what to prepare — practical, never a recommendation.
Product Education
What a product or change actually means, explained plainly and without a rate.
Reminders
Remortgage, renewal and protection-review reminders — timely and shareable.
Client FAQs
The questions clients actually ask, answered as education.
Put your advisers in front of your market more often
Advisers and principals as recurring, recognisable presenters — expertise becomes a script, becomes approved content, becomes a consistent on-screen presence that builds trust before the first call.
Adviser Expertise
What your team already knows, turned into authority content.
Recurring Presenters
The same adviser, recognisable across every piece of video content.
Approved Every Time
Scripted, brand-checked and compliance-reviewed before anything goes out.
An adviser-fronted video, without a film crew
Recurring presenter content
A branded, presenter-led video generated on your schedule - rate-change explainers, product education, client FAQs. Trained from a short setup session; used across your approved scripts.
Included plans
Premium includes 3 presenter videos a week. Premium Plus includes 5, with a Digital Twin. Not available on Starter or Growth - see Pricing for the full comparison.
Leverage, with the guardrails already on
The reason a regulated firm can actually use this: the compliance controls are built into how content is generated, not added as an afterthought — and the final sign-off always stays with you.
Built-in claim guards
Guaranteed approvals, best-buy and cheapest-rate claims, specific rates, named lenders, personal recommendations, payout promises and pressure selling are blocked before an asset ever reaches your queue.
Approval never switches off
Every asset passes an automated QA gate and waits for your review. For a regulated firm that approval step is permanent — content never moves to auto-publishing.
A disclaimer on every caption
A plain-English disclaimer is applied automatically to every piece of content, so nothing goes out without it.
Your sign-off stays yours
Content Engine produces marketing and educational content, never regulated advice. Your firm's own compliance sign-off for financial promotions applies exactly as it would to any other marketing.
Plans from £35/month
The same pricing as our main Pricing page - all figures come from one governed configuration.
Starter
- ✓ 3 content items / week
- ✓ 1 territory
- ✓ Video: short-form clips in your weekly mix (no Property or presenter video)
Starter Plus
- ✓ 5 content items / week
- ✓ 1 territory
- ✓ Video: short-form clips in your weekly mix (no Property or presenter video)
Growth
- ✓ 14 content items / week
- ✓ 1 territory
- ✓ Up to 3 standard property videos / week
- ✓ Video: short-form clips in your weekly mix + Property Video
Premium
- ✓ 21 content items / week (14 automated + 7 bespoke)
- ✓ 1 territory
- ✓ Video: short-form clips in your weekly mix + Property Video + 3 presenter/avatar videos a week
Premium Plus
- ✓ 28 content items / week — a flexible mix of automated and bespoke
- ✓ 2 territories
- ✓ Video: short-form clips in your weekly mix + Property Video + 5 presenter/avatar videos a week
Each card shows both ex-VAT and 20% VAT-inclusive prices. A one-time £98 onboarding fee (£117.60 inc VAT) applies to new subscriptions - upgrades never charge it again. Full terms: Pricing.
See what Content Engine could create for your practice
Enter your firm's website. We'll scan it, understand your brand, and generate three real content assets — free, no card required. Regulated firm? Talk to us first and we'll walk you through it.
One free demo per business website — once we’ve built one for your agency, that’s yours to keep. Trouble? Email support@content-engine.pro.
Common questions from advisers
Is this financial advice, or a regulated financial promotion?
It is never advice. When a mortgage or protection firm posts marketing about its services that post is a financial promotion, and your firm's own compliance sign-off applies before it goes live - Content Engine does not replace that step. What it generates is marketing and educational content for your review: process explainers, product and rate-change explainers, protection and remortgage reminders, client FAQs.
How does it keep content compliant?
The guardrails are built into generation, not bolted on at the end. Banned-claim guards block guaranteed approvals, best-buy and cheapest-rate claims, specific rates, named lenders, personal recommendations, payout promises and pressure selling. A plain-English disclaimer is applied to every caption. And for a regulated firm, approval is permanent - content never switches to auto-publishing. It is leverage with the guardrails already on; final sign-off stays with your firm.
Who approves everything before it goes out?
You do - permanently. Every asset passes an automated QA gate and waits in your review queue. For a regulated firm that approval step never turns off and cannot be switched to auto-approve. Firms with their own or a network compliance function apply it the same way they would to any other marketing material.
Will it quote interest rates or name lenders?
No. Rates, APRs, specific product figures and named lenders are blocked by the content guards, because those are exactly the claims that turn a helpful post into a promotion problem. Content explains how a product or process works so a client understands it - it never recommends one.
Is Content Engine built for advisers specifically?
The platform - brand profile, planning, QA and the approval workflow - is the same real engine used across Content Engine. What's adviser-specific is the content and the guards: case and product explainers, protection and remortgage reminders, client education, and the compliance controls above.
Is presenter/avatar video included?
Premium includes 3 adviser-fronted videos a week, Premium Plus includes 5 - a market update or client FAQ to camera without a film crew. Not available on Starter or Growth. See Pricing for the full comparison.
What does it cost, and can I sign up online?
Plans start at £35/month - the same pricing as every Content Engine vertical. If your firm is directly authorised and publishes financial promotions we'd recommend talking to us first, so you know exactly what your compliance function should check before your first piece of content goes live.
Your practice already has the expertise.
Content Engine turns it into momentum.
Create. Amplify. Repeat.